App Marketing Essentials: What Works

 

In today's digital landscape, where mobile apps have become integral to daily life, standing out in a saturated market is more challenging than ever. Whether you’re launching a new app or trying to revitalize an existing one, effective app marketing is key to ensuring your app reaches the right audience and achieves success. This article will delve into essential strategies for app marketing, highlighting what works best in driving downloads and engagement.

1. Understanding Your Target Audience

A thorough understanding of your target market is the foundation of any successful marketing approach. Before you begin promoting your app, you need to know who your potential users are, what their pain points are, and how your app can solve those issues. This involves creating detailed user personas that encapsulate your ideal users’ demographics, preferences, and behaviors.

Once you have a clear picture of your target audience, you can tailor your marketing messages to resonate with them, ensuring that your app appeals directly to their needs and interests. This targeted approach increases the likelihood of conversion and fosters a loyal user base.

2. Optimizing for App Stores (ASO)

App Store Optimization (ASO) is the process of enhancing your app's visibility in app stores like Google Play and the Apple App Store. With over two million apps available in each store, standing out requires more than just a great product. ASO involves optimizing various elements such as your app's title, description, keywords, and visuals (icon and screenshots) to improve its ranking in search results.

Keywords play a critical role in ASO. By incorporating relevant keywords that potential users are likely to search for, you can increase your app’s discoverability. Additionally, using compelling visuals and descriptions can significantly improve the click-through rate (CTR), enticing users to download your app.

3. Leveraging Social Media and Influencers

Social media platforms are powerful tools for promoting mobile apps, offering opportunities to engage directly with your audience, share updates, and create buzz around your app. A well-crafted social media strategy can drive app downloads and foster a community around your product.

Influencer marketing is another effective strategy in the app marketing arsenal. By partnering with influencers who align with your brand, you can reach a broader audience and build trust through third-party endorsements. Influencers can showcase your app to their followers, demonstrate its value, and encourage downloads, often with more impact than traditional advertising methods.

4. Utilizing Paid Advertising

While organic strategies are crucial, paid advertising can accelerate your app's growth. Paid campaigns on platforms like Google Ads, Facebook, and Instagram can be highly targeted, allowing you to reach users based on specific demographics, interests, and behaviors.

Mobile Application Marketing companies like Flexsin specialize in crafting and managing paid advertising campaigns that deliver measurable results. By leveraging data-driven insights, these companies optimize ad performance, ensuring that your marketing budget is spent efficiently to achieve maximum ROI.

5. Implementing a Referral Program

One of the best marketing strategies is still word-of-mouth advertising. A referral program incentivizes your existing users to share your app with their network, often in exchange for rewards such as in-app credits or discounts. This strategy not only drives downloads but also increases user engagement and retention.

Referral programs are particularly effective because they leverage the trust that users have in their friends and family. When someone they know recommends your app, potential users are more likely to give it a try, leading to higher conversion rates.

6. Monitoring and Analyzing Performance

No marketing strategy is complete without continuous monitoring and analysis. Tracking key performance indicators (KPIs) such as download rates, user retention, and engagement levels provides insights into what’s working and what’s not. This data allows you to make informed decisions, adjust your strategies, and optimize your campaigns for better results.

Using tools like Google Analytics, Firebase, or services provided by Digital Marketing services like Flexsin, you can gain a comprehensive understanding of your app’s performance. These insights are invaluable for refining your marketing efforts and ensuring long-term success.

7. Focusing on User Retention

Finding new customers is just half the fight; keeping existing ones is just as crucial, if not more so. A high user churn rate can quickly derail even the most successful app marketing campaigns. Therefore, it’s crucial to focus on strategies that keep users engaged over time.

Push notifications, personalized content, and regular updates are just a few tactics to enhance user retention. By continuously offering value to your users, you can build a loyal user base that not only stays with your app but also becomes advocates for your brand.

8. Localizing Your App Marketing Efforts

If your app is available in multiple regions or countries, localization is key to its success. This involves adapting your app’s content, language, and marketing messages to suit the cultural preferences and expectations of different markets. Localization goes beyond mere translation; it requires a deep understanding of the local market dynamics and user behavior.

A well-executed localization strategy can significantly increase your app’s relevance and appeal in diverse markets, driving higher downloads and user engagement. Working with a Mobile Application Marketing company experienced in global campaigns can ensure your app resonates with users worldwide.

Conclusion

Effective app marketing is a multifaceted process that requires a combination of strategies tailored to your app’s unique needs and target audience. From optimizing for app stores to leveraging social media, paid advertising, and referral programs, each component plays a crucial role in driving downloads and engagement.

Partnering with a specialized Mobile Application Marketing company like Flexsin can provide the expertise and resources needed to navigate the complexities of app marketing. Additionally, utilizing comprehensive Digital Marketing services ensures that your app marketing efforts are not only effective but also sustainable in the long run.

By focusing on these essential strategies, you can maximize your app’s potential, ensuring it not only reaches but also resonates with your target audience, driving long-term success.

Create a Winning App Marketing Strategy

In today's fast-paced digital landscape, developing a mobile application is just the first step towards success. The real challenge lies in getting your app noticed and ensuring it reaches the right audience. This is where a well-crafted mobile app marketing strategy comes into play. By leveraging the right tools and techniques, you can drive visibility, engagement, and ultimately, conversions for your app. To achieve this, partnering with a reliable Digital Marketing company, like Flexsin, can make all the difference.

Understanding the Importance of Mobile App Marketing

With millions of apps available in various app stores, standing out from the competition is no small feat. Without a robust marketing strategy, even the most innovative and user-friendly apps can go unnoticed. Mobile Application Marketing services are essential for driving downloads, increasing user engagement, and maintaining long-term success.

A comprehensive app marketing strategy involves various stages, from pre-launch to post-launch activities. Each stage plays a crucial role in ensuring your app not only attracts users but also retains them. Below, we delve into the key elements that make up a winning mobile app marketing strategy.

1. Pre-Launch Strategy

The pre-launch phase is all about building anticipation and creating a buzz around your app before it hits the market. This stage is critical as it sets the tone for the entire marketing campaign.

a. Market Research and Analysis

Before anything else, it's important to understand the market you're entering. Conduct thorough research on your target audience, competitors, and industry trends. This will help you identify potential challenges and opportunities. Understanding your audience’s preferences and pain points will allow you to tailor your app's features and marketing messages accordingly.

b. App Store Optimization (ASO)

App Store Optimization is the process of optimizing your app’s listing to improve its visibility in app stores. This involves selecting the right keywords, writing compelling app descriptions, and using eye-catching visuals. ASO is crucial because it directly impacts your app’s discoverability in a crowded marketplace. By partnering with a specialized Digital Marketing company, such as Flexsin, you can ensure that your app is optimized for both the Apple App Store and Google Play Store.

c. Pre-Launch Buzz Creation

Creating a pre-launch buzz is essential to generate excitement and anticipation. This can be done through various channels such as social media, email marketing, and influencer partnerships. Engaging potential users before the launch can help in building a loyal user base right from the start.

2. Launch Strategy

The launch phase is when your app goes live, and it's time to put all your pre-launch efforts into action. This phase focuses on driving initial downloads and gaining traction in the market.

a. Social Media Campaigns

Social media is one of the most powerful tools for promoting your app. Platforms like Facebook, Instagram, Twitter, and LinkedIn can be used to reach a wider audience. Creating engaging content, running targeted ads, and collaborating with influencers can significantly boost your app's visibility.

b. Paid Advertising

Paid advertising, including pay-per-click (PPC) campaigns, can drive immediate traffic to your app. Google Ads, Facebook Ads, and other platforms offer advanced targeting options to reach your desired audience. By investing in paid ads, you can quickly increase downloads and improve your app's ranking in the app stores.

c. Public Relations (PR)

Public relations efforts can help in gaining media coverage and endorsements from reputable sources. A well-timed press release or a feature in a popular blog can provide your app with the credibility and exposure it needs to succeed.

3. Post-Launch Strategy

The post-launch phase focuses on sustaining momentum and ensuring long-term success. This involves retaining users, increasing engagement, and gathering feedback for continuous improvement.

a. User Retention and Engagement

Retaining users is often more challenging than acquiring them. To keep users engaged, it's important to provide regular updates, new features, and personalized content. Push notifications, in-app messaging, and loyalty programs can also play a significant role in enhancing user retention.

b. Analytics and Optimization

Tracking and analyzing user behavior is crucial for optimizing your app's performance. Tools like Google Analytics, Firebase, and others can provide valuable insights into how users interact with your app. By understanding these patterns, you can make data-driven decisions to improve user experience and increase conversions.

c. Continuous Marketing Efforts

Marketing doesn't stop after the launch. Continuous efforts are required to keep your app relevant and competitive. This includes running ongoing social media campaigns, updating your ASO strategy, and exploring new advertising opportunities. Regularly engaging with your audience and responding to feedback can help in building a strong community around your app.

The Role of a Digital Marketing Company in App Marketing

Developing a winning app marketing strategy requires expertise, resources, and a deep understanding of digital marketing trends. Partnering with a professional Digital Marketing company, like Flexsin, can give you a significant advantage. With a proven track record in Mobile Application Marketing services, Flexsin offers a comprehensive range of solutions tailored to your app's needs.

From ASO and paid advertising to content marketing and user engagement strategies, Flexsin provides end-to-end services that cover every aspect of app marketing. By leveraging their expertise, you can ensure that your app reaches its full potential and achieves the success it deserves.

Conclusion

Creating a winning app marketing strategy is essential for the success of your mobile application. By focusing on pre-launch activities, executing a strong launch plan, and maintaining continuous marketing efforts, you can drive visibility, engagement, and conversions. Partnering with a Digital Marketing company like Flexsin can further enhance your efforts and help you navigate the complexities of the app marketing landscape. With the right strategy in place, your app can rise above the competition and achieve lasting success.

For more information on how Flexsin can assist with Mobile Application Marketing services, visit their Mobile Application Marketing services page or explore their Digital Marketing company offerings.

App Marketing: Tips for Greater Engagement

 

In today’s digital age, mobile applications are an essential part of our daily lives, offering everything from entertainment and communication to business solutions and productivity tools. As competition in the app market intensifies, it becomes increasingly important for businesses to stand out. This is where Mobile Application Marketing plays a crucial role. With a well-executed marketing strategy, companies can enhance user engagement, increase downloads, and retain users for longer periods.

Understanding Mobile Application Marketing

Mobile Application Marketing refers to the process of

promoting a mobile app to reach a target audience and encourage them to

download and engage with the app. It's not just about increasing the number of

downloads but also ensuring that users continue to find value in the app,

leading to sustained engagement. Successful app marketing requires a

comprehensive strategy that covers everything from pre-launch buzz to

post-launch retention efforts.

Essential Tips for Greater Engagement

1. Recognize your audience Knowing your target market is essential to any effective marketing plan. Identify who your users are, what they need, and how your

app can fulfill those needs. Use tools like analytics, surveys, and focus

groups to gather data on your audience's preferences and behavior. This data

will help you create targeted marketing messages that resonate with potential

users.

2. Optimize for App Store Search (ASO) App Store Optimization

(ASO) is the process of improving your app’s visibility in app stores. Similar

to SEO for websites, ASO involves optimizing various elements of your app’s

listing, such as the title, keywords, description, and screenshots, to ensure

it ranks higher in search results. A well-optimized app store listing can

significantly increase your app's chances of being discovered by users.

3. Leverage Social Media Social media platforms are powerful

tools for promoting your app. Create engaging content that showcases the app’s

features and benefits.

To reach a larger audience, runtargeted marketing campaigns on social media sites like Facebook, Instagram, and Twitter. Encourage user-generated content by asking users to share

their experiences with your app. This not only increases visibility but also

builds a community around your app.

4. Invest in Paid Advertising While organic marketing efforts

are essential, paid advertising can provide an additional boost. Use platforms

like Google Ads, Facebook Ads, and Instagram Ads to run targeted campaigns that

reach potential users who are most likely to be interested in your app. Ensure

that your ads highlight the unique selling points of your app and include a

clear call to action, such as “Download Now” or “Try It Free.”

5. Use Influencer Marketing Influencer marketing is a

powerful way to reach a specific target audience. Collaborate with influencers

who have a following that matches your target market. Influencers can create

content that showcases your app in a relatable and authentic way, driving

downloads and engagement. Be sure to choose influencers who align with your

brand values and whose audience trusts their recommendations.

6. Focus on User Experience A seamless user experience is key

to retaining users and encouraging them to engage with your app over time. Ensure

that your app is easy to navigate, responsive, and bug-free. Regularly update

the app to fix any issues and introduce new features that enhance the user

experience. Collect feedback from users and use it to make continuous

improvements to the app.

7. Offer Incentives and Rewards Incentives can be a powerful

motivator for users to download and engage with your app. Offer rewards such as

discounts, free trials, or exclusive content to new users. You can also

implement a referral program where users earn rewards for referring others to

the app. These rewards not only draw in new members but also motivate current ones to stay involved.

8. Create Engaging Content Content is king in digital

marketing, and the same applies to app marketing. Create a content strategy

that includes blog posts, videos, infographics, and tutorials related to your

app. This content should highlight the benefits of using the app and provide

users with valuable information that keeps them engaged. To keep your information current and interesting, update it frequently.

9. Monitor and Analyze Performance Tracking the performance

of your app marketing efforts is crucial to understanding what works and what

doesn’t. Use analytics tools to monitor metrics such as downloads, user

retention, engagement, and in-app purchases. This data will help you identify

areas for improvement and make data-driven decisions to optimize your marketing

strategy.

10. Personalize the User Experience Personalization is key to

making users feel valued and understood. Use data to personalize the user

experience within the app, such as recommending content or features based on

their behavior. Personalized push notifications can also be used to re-engage

users and remind them of the value your app offers.

Why Choose a Professional Digital Marketing Services Company?

Implementing an effective app marketing strategy can be

complex and time-consuming. This is where partnering with a Digital Marketing

services company can make a significant difference. A professional marketing agency

has the expertise, tools, and experience needed to craft and execute a

comprehensive marketing strategy that drives results. From ASO and social media

marketing to paid advertising and influencer partnerships, a digital marketing

services company can help you navigate the competitive app market and achieve

your goals.

Conclusion

In the competitive world of mobile apps, marketing is not

just an option—it's a necessity. By understanding your audience, optimizing

your app store listing, leveraging social media, investing in paid ads, and

focusing on user experience, you can significantly increase engagement and

retention. Additionally, partnering with a professional Digital Marketing

services company can give your app the competitive edge it needs to succeed.

With the right strategies in place, your app can not only stand out in the

crowded marketplace but also create a loyal user base that

Drive More Downloads with App Marketing

In today’s highly competitive digital landscape, simply developing a mobile app is not enough to guarantee its success. With millions of apps available in app stores, driving downloads requires a strategic approach to app marketing. Whether you’re launching a new app or looking to boost downloads for an existing one, a well-executed app marketing strategy is essential. This blog will explore how to drive more downloads through effective app marketing, highlighting the importance of working with a Mobile App Marketing services company and integrating these efforts into your overall Digital Marketing strategy.

The Importance of App Marketing

App marketing is the process of promoting a mobile app to ensure it reaches its target audience and drives downloads. With millions of apps competing for attention, a strong marketing strategy can make the difference between success and obscurity. Effective app marketing not only helps in acquiring new users but also plays a crucial role in retaining them and driving long-term engagement.

Key Objectives of App Marketing:

Increase App Visibility: Ensure that your app is easily discoverable by potential users in app stores and across other digital channels.
Drive User Acquisition: Attract high-quality users who are likely to engage with and benefit from your app.
Enhance User Retention: Keep users engaged with your app through personalized messaging, updates, and incentives.
Optimize Revenue Generation: Leverage monetization strategies that maximize revenue from in-app purchases, subscriptions, or ads.

Strategies to Drive More Downloads

Driving app downloads requires a combination of tactics that work together to attract, engage, and convert potential users. Below are some proven strategies to help you achieve this.

1. App Store Optimization (ASO)

App Store Optimization (ASO) is the process of improving your app’s visibility in app stores by optimizing its listing. ASO is similar to SEO but specifically tailored for app stores like Google Play and the Apple App Store.

Key ASO Techniques:

Keyword Optimization: Research and incorporate relevant keywords into your app’s title, description, and tags to improve search rankings.
Compelling App Icon: Design a visually appealing app icon that stands out in the app store and attracts clicks.
Engaging Screenshots and Videos: Use high-quality screenshots and videos to showcase your app’s features and benefits, encouraging users to download it.
Positive Reviews and Ratings: Encourage satisfied users to leave positive reviews and ratings, as these significantly impact your app’s ranking and credibility.

2. Leverage Social Media Marketing

Social media platforms offer powerful tools to promote your app and engage with potential users. Drive awareness and downloads with an active presence on social media sites like Facebook, Instagram, Twitter, and LinkedIn.

Social Media Marketing Tips:

Influencer Partnerships: Collaborate with influencers in your app’s niche to reach a broader audience and drive downloads through authentic endorsements.
User-Generated Content: Encourage users to share their experiences with your app on social media, creating a buzz and attracting new users.
Targeted Ads: Use social media advertising to reach specific demographics that are most likely to benefit from your app. Tailor your ad creatives and messaging to resonate with your target audience.

3. Implement Content Marketing

Content marketing is a powerful way to build awareness and drive traffic to your app’s download page. By creating valuable, relevant content, you can attract potential users and guide them through the conversion process.

Effective Content Marketing Strategies:

Blogging: Create informative blog posts that address common problems your app solves. Include clear calls-to-action (CTAs) that direct readers to download your app.
Video Marketing: Develop video content, such as tutorials, demos, and testimonials, that highlight your app’s features and benefits.Post these films to your website, social media accounts, and YouTube.
Guest Blogging: Write guest posts for popular blogs in your industry, including links to your app’s download page to drive traffic from a new audience.

4. Invest in Paid Advertising

Paid advertising is an effective way to quickly drive app downloads by reaching a large audience. Platforms like Google Ads, Facebook Ads, and Apple Search Ads offer targeted advertising options that can help you attract high-quality users.

Paid Advertising Best Practices:

Targeted Campaigns: Use audience targeting features to reach users based on demographics, interests, and behaviors. Tailor your ads to speak directly to the needs of your target audience.
A/B Testing: Regularly test different ad creatives, headlines, and CTAs to identify the most effective combinations that drive the highest download rates.

Retargeting: Implement retargeting campaigns to re-engage users who have previously shown interest in your app but haven’t yet downloaded it.

5. Utilize Email Marketing

Email marketing remains one of the most effective ways to nurture relationships with your audience and drive app downloads. It allows you to reach users directly in their inboxes with personalized messages.

How to Use Email Marketing:

Welcome Emails: Send a series of welcome emails to new subscribers, introducing them to your app’s features and encouraging them to download it.
Feature Announcements: Keep your audience informed about new features, updates, and special offers through regular email newsletters.
Re-engagement Campaigns: Use email campaigns to re-engage inactive users, offering incentives like discounts or exclusive content to encourage them to download your app.

6. Partner with a Mobile App Marketing Services Company

Working with a specialized Mobile App Marketing services company can significantly enhance your app marketing efforts. These experts can provide tailored strategies that align with your app’s goals and target audience, ensuring maximum visibility and downloads.

Benefits of Partnering with an App Marketing Services Company:

Expertise in ASO: Professional marketers have the knowledge and tools to optimize your app store listing, improving its visibility and attracting more organic downloads.
Data-Driven Insights: With access to advanced analytics, these companies can track your app’s performance in real-time, making data-driven adjustments to optimize results.

Conclusion

Driving app downloads in today’s competitive market requires a comprehensive and well-executed marketing strategy. By leveraging ASO, social media marketing, content marketing, paid advertising, and email marketing, you can significantly increase your app’s visibility and downloads. Partnering with a Mobile App Marketing services company and integrating these efforts into your broader Digital Marketing strategy.

App Marketing: From Launch to Growth

 

Launching a mobile app is a significant achievement, but the journey doesn’t end there. The real challenge begins after the launch when you need to ensure that your app reaches its target audience, gains traction, and continues to grow. Effective app marketing is crucial to moving your app from the launch phase to sustained growth. This blog will guide you through the essential steps of app marketing, from launch to long-term success, highlighting the role of a Mobile App Marketing company and the integration of these efforts into a comprehensive Digital Marketing services strategy.

The Importance of App Marketing

App marketing is the process of promoting your mobile app to attract, engage, and retain users. It involves various strategies and tactics designed to increase your app’s visibility, encourage downloads, and drive long-term user engagement. Without a well-thought-out app marketing plan, even the most innovative apps can struggle to find and maintain a user base.

Key Stages of App Marketing:

Pre-Launch: Building anticipation and preparing for a successful launch.
Launch: Generating buzz and driving initial downloads.
Post-Launch Growth: Engaging users, driving retention, and scaling the app’s user base.
Pre-Launch: Laying the Groundwork
The success of your app’s launch largely depends on the groundwork you lay before it hits the app stores. Pre-launch marketing focuses on building awareness and generating excitement about your app.

Key Pre-Launch Strategies:

Market Research: Understand your target audience, identify their pain points, and ensure your app addresses their needs. Examine competitors to identify areas where you can set yourself apart.
Create a Landing Page: Develop a dedicated landing page that highlights your app’s key features, benefits, and unique selling propositions (USPs). Include a call-to-action (CTA) for users to sign up for updates or pre-register for the app.
Content Marketing: Start a blog or create video content related to your app’s niche. This content can drive traffic to your landing page and build anticipation.
Social Media Teasers: Use social media platforms to share sneak peeks, teasers, and behind-the-scenes content to build excitement among potential users.

Launch: Making a Big Splash

The launch phase is your opportunity to make a strong first impression. A well-executed launch can generate significant buzz and drive a high volume of initial downloads.

Effective Launch Strategies:

App Store Optimization (ASO): Optimize your app’s listing on app stores to ensure it ranks well in search results. Focus on the app title, keywords, description, and visuals like icons and screenshots.
Press Coverage: Reach out to industry-specific publications, tech blogs, and influencers to get press coverage and reviews for your app. This can greatly enhance your app’s credibility and visibility.
Paid Advertising: Consider running paid ad campaigns on platforms like Google Ads, Facebook Ads, and Apple Search Ads to drive traffic to your app’s listing and boost downloads.
Launch Events and Webinars: Host a virtual launch event or webinar to introduce your app to potential users and highlight its key features. This can also create a sense of community around your app.
Post-Launch Growth: Scaling and Retaining Users
Once your app is launched and initial downloads start rolling in, the focus shifts to sustaining growth and retaining users. This phase is critical for ensuring long-term success and profitability.

Strategies for Post-Launch Growth:

User Engagement: Keep users engaged with your app through push notifications, in-app messages, and regular updates that introduce new features and improvements.
User Retention: Focus on retaining users by providing ongoing value, personalizing the user experience, and addressing any issues or bugs quickly.
Encourage happy customers to provide favourable reviews and ratings for the app on the app store. High ratings and positive reviews can improve your app’s visibility and attract more downloads.
Referral Programs: Implement referral programs that incentivize users to invite their friends and family to download your app. This can help you tap into new user segments and drive organic growth.
Data-Driven Optimization: Use analytics tools to track user behavior, identify drop-off points, and optimize the user experience. Regularly analyze key performance indicators (KPIs) like user retention, lifetime value (LTV), and customer acquisition cost (CAC).

What a Mobile App Marketing Company Does

Partnering with a Mobile App Marketing company can significantly enhance your app marketing efforts. These experts bring specialized knowledge and experience to the table, helping you navigate the complexities of app marketing and achieve your growth goals.

Benefits of Working with an App Marketing Company:

Expert ASO: Professionals can optimize your app store listing to improve search rankings and increase organic downloads.
Targeted Campaigns: They can develop and execute targeted marketing campaigns that reach the right audience at the right time, driving higher-quality downloads.
Comprehensive Analytics: A marketing company can provide in-depth analytics and insights, helping you make data-driven decisions to optimize your app’s performance.
Cross-Platform Integration: They can integrate your app marketing strategy with other digital marketing efforts, ensuring a cohesive approach that maximizes your app’s visibility and growth potential.
Integrating App Marketing with Digital Marketing Services
To maximize the impact of your app marketing efforts, it’s crucial to integrate them into your broader Digital Marketing services strategy. This ensures a cohesive approach that amplifies your app’s visibility and drives sustained growth.

How to Integrate App Marketing:

Consistent Branding: Ensure that your app’s branding is consistent across all digital channels, including your website, social media, and email campaigns.
Cross-Platform Promotion: Promote your app across multiple channels, including social media, search engines, and email marketing, to reach a wider audience.

Conclusion

Effective app marketing is essential for taking your mobile app from launch to sustained growth. By implementing strategies like ASO, content marketing, paid advertising, and user retention, you can ensure that your app not only gains initial traction but also continues to grow over time. Partnering with a Mobile App Marketing company and integrating these efforts into a broader Digital Marketing services strategy will provide the expertise and resources needed to achieve long-term success in the competitive app marketplace.